Flower Delivery Marlow Privacy Policy – Customer Data & Your Rights

Introduction

This Privacy Policy outlines how Flower Delivery Marlow collects, uses, retains, and protects your personal data. It applies to all customers placing Flower Delivery Marlow orders from Marlow and the surrounding districts. Upholding your privacy is central to the services we provide, and we do so in strict accordance with applicable legislation, particularly the UK General Data Protection Regulation (GDPR).

What Data We Collect

We collect personal data necessary to process your orders and deliver our services efficiently. The types of personal data we collect may include:

• Identity Information: Name, title, recipient details
• Contact Details: Delivery addresses, billing addresses, phone numbers
• Order Information: Purchase history, order details, delivery instructions
• Payment Data: Card payment details (processed securely by payment processors), partial card numbers (as required for refund identification purposes)
• Correspondence: Communications with our customer service (including complaints, feedback, or queries)
• Technical Data: IP address, device type, browser type, website usage statistics (through cookies and similar technologies; see section on processors)

Lawful Basis for Processing Your Data

We only process your personal data when we have a lawful basis to do so under the GDPR. The main bases applicable to Flower Delivery Marlow are:

• Contractual Necessity: To process and deliver your orders, provide customer support, and manage your account or transaction.
• Legal Obligation: To comply with laws governing financial records, taxes, or investigate fraudulent activities.
• Legitimate Interests: To improve our services, conduct analytics, or communicate about relevant services (provided this does not override your fundamental rights and freedoms).
• Consent: For certain communications, such as sending marketing updates or promotions, if you have explicitly opted in.

How We Use Your Data

Your personal data is used for:

• Fulfilling, delivering, and managing your flower orders
• Communicating order updates or responding to your customer service queries
• Managing and processing payments via secure third-party payment processors
• Improving our website, products, and services based on feedback and analytics
• Meeting legal obligations, such as record keeping and fraud detection
• Sending you marketing or promotional information if you have opted in (you can opt out at any time)

Data Retention

Flower Delivery Marlow retains your personal data only as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Typically, we retain:

• Order and customer data for up to six years after your last transaction, in line with accounting regulations.
• Communications data for up to two years from the last correspondence.
• Technical data (e.g., cookies) in accordance with our cookie retention policy, usually no longer than one year unless you revisit our website.

After the respective retention period, your data will be securely deleted or anonymised unless further retention is required by law.

Data Processors

Flower Delivery Marlow uses trusted third-party service providers (“processors”) to facilitate aspects of order processing and delivery. Processors only receive the minimum data necessary for their function, and are contractually obligated to handle it securely and in compliance with GDPR.

Main categories of processors include:

• Payment Providers: To handle card payments and refunds securely. We do not store complete payment details on our systems.
• Delivery Partners: To deliver your floral arrangements and gifts, requiring recipient contact and address information.
• IT Service Providers: For website hosting, database management, and technical security.
• Analytics Providers: For monitoring site performance and user experience through aggregated, anonymised data.

All processors are vetted and subject to data processing agreements to guarantee the confidentiality and security of your information.

Your Rights Under GDPR

As a customer of Flower Delivery Marlow, you have various rights concerning your personal data, including:

• Right to Access: You can request access to the personal information we hold about you.
• Right to Rectification: You can ask us to correct inaccuracies or complete your data.
• Right to Erasure: You have the right to request deletion of your data when there is no lawful reason for its continued processing.
• Right to Restrict Processing: You may request restriction or suppression of your data under certain circumstances.
• Right to Data Portability: You can receive your data in a structured, commonly used format and transfer it to another provider.
• Right to Object: You may object to processing based on legitimate interests or direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent (such as for marketing), you can withdraw this at any time.
• Right to Lodge a Complaint: You can complain to the UK's Information Commissioner’s Office if you are concerned about how we handle your data.

To exercise any of your data protection rights, please contact us using the details provided on our website or in your order confirmation.

How We Protect Your Data

We employ a range of technical and organisational safeguards to protect your personal data from unauthorised access, disclosure, alteration or destruction. These include encrypted connections, secure payment gateways, regular software updates, restricted staff access, and staff training on data privacy.

Changes to Our Privacy Policy

This Privacy Policy may be updated periodically to reflect operational, legal, or regulatory changes. Material updates will be flagged on our website or when you place an order, ensuring you remain informed about how your data is handled.

Contact & Further Information

If you have any questions about this Privacy Policy, your personal data, or wish to exercise your GDPR rights, contact us through the details provided on our website or in your order correspondence. We are always here to support your privacy needs as a customer of Flower Delivery Marlow in Marlow and the surrounding districts.